Hello, I’m Belle Natawarun

Founder of be.design lab

With a strong background in human-centric innovation, retail management, and e-commerce, I am passionate about leveraging digital strategies to drive meaningful transformation. My experience spans service design methodologies, academic research, and real-world applications crafting innovative strategies that bridge the gap between businesses and customers for sustainable, long-term impact.

I bring a unique blend of creativity, strategic thinking, and leadership, fostering collaboration to deliver user-centered, design-driven solutions that shape the future of businesses and services.

Contact Me

Language

Thai (Native)

English (Upper-Intermediate)

Swedish (Beginner)

Skills


Retail Management

Flora of Akaka Falls State Park


Experience

RISE IMPACT APR-JUL24
MASTER’S RESEARCH STUDENT IN SERVICE DESIGN FOR PUBLIC POLICY PLATFORMS

BANGKOK, THAILAND

  • Contributed to marketing and communications efforts for a client project with the Thailand Policy Lab
    supporting strategic initiatives and outreach activities.
  • Conducted comprehensive interviews and research on applying service design tools
    to enhance policy platform development.
  • Facilitated workshops to explore how service design tools can support and optimize project efficiency.

HYPER ISLAND — SEP23-FEB24

MASTER’S STUDENT PROJECT
STOCKHOLM, SWEDEN

  • THE PARK: Developed and executed networking strategies to foster greater collaboration within the co-working environment.
  • DUSTINHOME: Applied UX methodologies to optimize the user journey on the website, enhancing overall user experience.
  • UNICEF SVERIGE: Implemented agile methodologies to refine the donation process, improving donor engagement and satisfaction.
  • AKADEMISKA HUS: Improved operational efficiency in university spaces by integrating technology to streamline student utilization.
  • REGION STOCKHOLM (SL): Leveraged business transformation concepts to drive industry-wide changes and improvements.

LOTUS’S — MAR22-AUG23

O2O MANAGER – STORE OPERATIONS

BANGKOK, THAILAND

  • Led the implementation of new digital projects, including conducting usability tests to ensure optimal user experience.
  • Managed the performance of an online grocery delivery platform, ensuring operational efficiency and meeting business targets.
  • Enhanced business processes to increase online efficiency, resulting in a 20% sales increase within six months.
  • Integrated a Power BI dashboard to monitor sales and store activities, improving decision-making and aligning with business requirements.
  • Forecasted store inventory demand to maintain stock availability across all locations, reducing stockouts.
  • Collaborated with external partners and internal teams to gather and document requirements, ensuring that IT solutions met business needs.

UNIQLO (THAILAND) — JUL18-FEB22
UNIQLO MANAGER CANDIDATE
BANGKOK, THAILAND

  • Led the implementation of new digital projects, including conducting usability tests to ensure optimal user experience.
  • Managed the performance of an online grocery delivery platform, ensuring operational efficiency and meeting business targets.
  • Enhanced business processes to increase online efficiency, resulting in a 20% sales increase within six months.
  • Integrated a Power BI dashboard to monitor sales and store activities, improving decision-making and aligning with business requirements.
  • Forecasted store inventory demand to maintain stock availability across all locations, reducing stockouts.
  • Collaborated with external partners and internal teams to gather and document requirements, ensuring that IT solutions met business needs.

be. design lab

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