At Dustinhome 🖥️

Dustinhome website: Hemelektronik – Köp bra & billig elektronik online

In 2023, I collaborated on a student project with Dustinhome as part of my studies at Hyper Island. For one month, I focused on designing user journeys for Dustinhome.com to enhance the website’s clarity and ensure a seamless user experience. During this project, I delivered a comprehensive design prototype and worked closely with my team, receiving guidance from industry experts.

Client’s Problem 🖇️

”How might we tweak Dustin’s B2C customer journey for a seamless shopping experience and higher conversion?”

Dustin approached us with a request to address the confusion between their websites, Dustin.com and Dustinhome.com. While Dustin.com is designed for B2B customers, Dustinhome.com targets B2C customers. This misunderstanding has led to frequent client inquiries, highlighting the need for a clearer distinction between the two platforms.

Solution 💡

Homepage

We employ motion graphics to enhance the homepage, adding a dynamic element that engages visitors. Gradients are used strategically to infuse movement and depth into the Dustin brand identity.

Product Recommend features

Icons are employed to visually represent and clarify product categories, making them more appealing and user-friendly.

Membership Registration page 👥

We aim to enhance the membership registration process by providing a seamless journey that incorporates additional account registration options, such as integrating social media login functionality. Furthermore, we have refined the data registration form to include fields for date of birth and gender. These enhancements will enable Dustin to gather valuable demographic information for future data analysis and research purposes.

Process 🔧

Understanding the customer🕵🏻

Usability Testing

• Test Objective: Assessing dustinhome.se
• Method: Conduct qualitative research and A/B testing in comparison with elgiganten.se
• Observation: Focus on capturing natural user behavior and user experience.

In-depth Interviews

• Interview Participants: Customers of Dustin
• Method: Utilize qualitative research, specifically employing the “5 Whys” method.
• Focus: Understanding the customer experience and relationship with Dustin.

What I learned 🤓

I have learned the importance of utilizing design thinking methodologies to gather human-centric feedback for product development. In this project, we used customer journey mapping as a guideline to create a seamless user experience. This approach provided us with valuable insights into user flows, offering strong first-hand evidence to inform our design decisions.